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​​​​Getting customers to believe your product will solve a critical need is a make-or-break moment. Sales is not simple about pitches and memorized plays, scripts and talking points. It's about creating human connection. Creating a Sales Team that knows your product inside and out, can uncover and articulate customer pain points and do so all in a way that is timely and mindful of company targets, is an art.​

 

The same is true of Customer Success. Churn is the enemy of all businesses, especially within the SaaS model. A CS Team versed in relationship building, upselling tactics and renewals is key to long term profitability.​ CS isn't just another function within a business, it's what keeps businesses alive.